Holden New Zealand knows its customers are moving with the times. Managing director Kristian Aquilina tells Mark Jennings how the company hopes to “bottle” the love Kiwis have for Holden as it drives into the future
Holden cars have occupied a unique place in New Zealand’s motoring history, from the early model FJs through to today’s V8 Commodores.
The company’s brand has been built on the back of large Australian-made sedans, but like the motoring industry itself, Holden is undergoing significant change.
Vehicle manufacturing in Australia is coming to an end and Holden will source its cars from General Motors plants in many different parts of the world.
The new Commodore, which will be available in New Zealand next year, and the exciting new small car, the Astra, are both made in Europe.
The company’s latest marketing campaign “Surprisingly Holden” reflects these changes and uses plenty of humour to connect with Kiwi car buyers.
In this video, Holden New Zealand’s managing director Kristian Aquilina talks to Newsroom’s Mark Jennings about the transformation his company is embarking on.
* This content is made in conjunction with Holden – a Newsroom foundation partner. Click on the player above to launch the video.